User Experience tips for Small Business
Websites are one of the most important communication channels of the Digital Age. Although there are several companies having a website, very few of them are actually efficient and useful. Most of the website lack a purpose or a strategy. Websites can be very powerful lead magnets and can increase your sales. There are a few tips to make your website efficient and make sure your website follows them.
For any website owner, Improving the user experience should be the most important task when thinking about a site launch or a relaunch or a redesign. If the visitors are not happy with your website, there’s no reason they should stick around. A good user experience guides your site visitors though the website so that they find what they want to.
What is User Experience?
User Experience is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. In other words, the user experience of a website is how you feel about the interaction you have with the website.
Be Mobile Friendly
Mobile responsiveness is a major part of User Experience. Since, 60% of searches happen on a mobile screen, mobile friendliness is not an option anymore. Big brands and companies invest in mobile responsive websites to make sure they provide the same user experience on any device. As a small business owner, your business might miss out on a few leads because your website is not mobile friendly. Having a mobile friendly website will also increase the chances of visitors trusting you because if your website is not accessible on a mobile device, users would think you’re outdated. It’s high time that your business starts investing in Mobile First Strategy.
Have a purpose
Every website must have a purpose. The purpose should be clear and precise and it should be reflected on the website. The website’s purpose must define how the homepage should be designed, what type of details should the visitor provide in the contact form, etc. As a small business owner, ask yourself a few questions before designing a website or a webpage: Why do we want this webpage? Do we want to drive sales? Do we want to attract visitors and convert them into customers?. Answer them and design accordingly.
Clutter Free Design
Let’s be honest. Nobody likes a homepage that has too much information. Too much information confuses a visitor and often distracts them. Your website is an opportunity to ask your customers or clients to perform a specific action. But, if they see numerous sections on a single page, it will confuse them and prompt them to close the page. A cluttered design is often the result of lack of planning. If you haven’t planned it, you tend to add everything that comes to your mind. The lack of planning also signifies our point of websites having a purpose. Determine what action the user should perform and what type of content you want to show, and design accordingly.
Usage of Colors
Colors are very appealing to the visitors. The reason why a lot of brands choose one color and stick to it is to provide a consistent user experience. If your website has one color on the homepage and another on the contact page, or if it has one color for the logo and another for the CTA, it confuses the visitor. It’s also not visually appealing. Stick to one color and maintain consistency through out the website and also for your Marketing campaigns.
Content is King
Content plays one of the important roles in helping your website get indexed by search engines. The more relevant your content is, the more likely your website will be indexed. If you try to stuff your website with irrelevant content, visitors will leave your website disappointed, and may never come back again. The days of adding more and more content and stuffing more and more keywords just to get ranked higher on search results are long gone. Writing high-quality should be a key aspect of any SEO strategy. As a small business owner, you need to plan your content according to your target audience, location, etc.
Providing the best possible User Experience is not complex, nor it is daunting. It involves common sense and putting yourself in visitor’s shoes. For a Small Business, the above mentioned points will surely help in increasing User Experience, if done efficiently.